Advertising your business on a vehicle in Abu Dhabi is a smart way to reach a wider audience, but before you can get started, you’ll need to secure the proper advertisement permit. This permit is mandatory for any company that wants to display ads on their vehicles while operating within the Emirate of Abu Dhabi.
Navigating the permit process may seem complicated, but with the right information, it can be straightforward. In this guide, we’ll break down the steps you need to follow to obtain your advertisement permit, so you can promote your business confidently and within the law.
1. What are The Requirements for Applying
To successfully apply for an advertisement permit for your vehicle in Abu Dhabi, you’ll need to submit several important documents. These documents are essential for verifying your eligibility and making that your vehicle complies with local regulations.
Required Documents
Certificate of Registration by the Ministry of Economy
This certificate confirms that your business is registered and authorized to operate within the UAE. It’s a crucial document for establishing the legitimacy of your advertisement request.
Photos of Vehicle Models from All Sides
Clear photographs of your vehicle from the front, back, and both sides are required. These images help the authorities assess the vehicle’s suitability for displaying advertisements.
Vehicle Registration Card or Customs Declaration Form (if the Vehicle is not Registered)
If your vehicle is already registered, you’ll need to provide the vehicle registration card. If the vehicle is not registered, a customs declaration form is required to verify its entry and status within the UAE.
2. What is the Cost of Applying for an Advertisement Permit
The cost of applying for an advertisement permit varies depending on the type and weight of your vehicle. Here’s a breakdown of the fees:
Heavy-Duty Vehicles (vehicles weighing 4501 KG and above):
AED 400
Light-Duty Vehicles (vehicles weighing from 0 to 1600 KG):
AED 50
Medium-Duty Vehicles (vehicles weighing from 1601 KG to 4500 KG):
AED 200
Mobile Vehicles:
AED 1000
For standard vehicle types:
Cars: AED 500
Bikes: AED 50
3. How to Apply for an Advertisement Permit
Advertising on vehicles in Abu Dhabi is a fantastic way to boost your business visibility, but before you hit the road with your ad, you need to secure an advertisement permit. This detailed guide will walk you through each step of the process, from application to finalizing your permit.
Step 1: Visit the TAMM Website
- Navigate to the Official TAMM Website
Open your preferred web browser and go to the TAMM website. TAMM is the official digital platform for government services in Abu Dhabi, designed to streamline various administrative processes.
- Search for the Advertisement Permit Application
On the TAMM homepage, use the search bar to enter keywords such as “advertisement permit” or “vehicle advertising”. This will direct you to the specific section for applying for an advertisement permit.
Step 2: Fill Out the Application Form
- Enter All Required Details
The application form will ask for various details about your vehicle, including its make, model, year of manufacture, and weight. You’ll also need to provide information about the advertisement design, including its dimensions and placement.
- Upload Necessary Documents
You will be required to upload several documents. These typically include:
Certificate of Registration by the Ministry of Economy: Validates your business registration.
Photos of Vehicle Model from All Sides: Helps in assessing the advertisement’s placement.
Vehicle Registration Card or Customs Declaration Form: Depending on whether your vehicle is registered, this document verifies its legal status.
Step 3: Submit the Application
- Review the Application for Accuracy
Before submitting, double-check all the information you’ve provided. Ensure that all details are correct and that no documents are missing. This step is crucial to avoid delays or rejections.
- Pay the Required Fee
The fee structure varies depending on the type and weight of your vehicle:
- For cars: AED 500
- For bikes: AED 50
- For other vehicles, fees vary as detailed in the cost section.
Make the payment through the TAMM portal using available payment methods such as credit/debit cards.
- Submit the Application Online
Once everything is reviewed and payment is completed, submit your application electronically through the TAMM website. You will receive a confirmation of receipt.
Step 4: Application Review and Approval
- How Long the Review Process Takes
The review process generally takes a few business days. During this time, your application will be evaluated for completeness and compliance with regulations.
- How to Check the Status of Your Application
You can track your application status by logging into your TAMM account. Navigate to the ‘My Applications’ section to see updates and any additional requirements or notifications.
4. What is the procedure for advertisement/sticker testing in Abu Dhabi?
Why the Test is Required?
- Explanation of the Advertisement/Sticker Test
This test makes sure that your vehicle’s advertisement complies with Abu Dhabi’s regulations regarding size, content, and placement. It helps prevent any advertisements that may be misleading or non-compliant with local standards.
- Ad Complies with Abu Dhabi’s Regulations
The test is designed to confirm that the advertisement adheres to the legal guidelines set forth by local authorities. This includes checking the visibility, format, and adherence to advertising norms.
3. Test Details
- What the Test Involves
The advertisement/sticker test involves a physical inspection where authorities will examine the advertisement on your vehicle. They will verify if it meets the required standards and does not obstruct important vehicle information.
- Test Fee
The fee for the advertisement/sticker test is AED 40. This covers the cost of inspecting the advertisement and ensuring compliance with the regulations.
- Tips for Passing the Test
- Make sure the advertisement is professionally applied and securely fixed.
- Adverts should avoid covering important vehicle details or obstructing visibility.
- Follow the specific guidelines provided for the size, placement, and content of the advertisement.
3. Vehicle Testing at Marud
Purpose of the Test
- Why Marud Testing is Necessary
Marud testing is essential to ensure that vehicles with advertisements are in good working condition and meet safety standards. This test checks that the vehicle is safe to operate and that the advertisement does not pose any hazards.
Test Procedure
- What the Test Includes
The Marud test includes a comprehensive inspection of the vehicle. This involves checking the vehicle’s overall condition, including the installation and placement of the advertisement.
- Required Documents and Preparation Before the Test
- Bring the original vehicle registration card to the testing facility. If you do not have the original card, ensure you have a customs declaration form or other acceptable proof of vehicle status.
- Prepare your vehicle by ensuring it is clean and in good working order.
4. Fee Structure
- AED 100 if You Bring the Original Card
If you present the original vehicle registration card during the test, the fee is AED 100. This fee covers the cost of the inspection.
- AED 200 if You Go Without the Original Card
If you do not have the original card, the fee is AED 200. This higher fee accounts for the additional processing required without the primary document.
5. Receiving Test Results
- How and When You Will Receive the Test Results
Test results are typically provided immediately or within a few days, depending on the facility. You may receive a certificate or electronic confirmation of passing the test.
5. How to Finalizing the Permit Process
Receiving Your Permit
- Steps to Receive the Permit After Passing the Tests
After successfully passing all required tests, you will receive your advertisement permit. This may be provided electronically through the TAMM website or as a physical document, depending on the process.
Displaying the Permit
2. How and Where to Display the Permit on Your Vehicle
The permit should be displayed in a visible location on your vehicle as instructed by the authorities. Typically, it is placed on the driver’s side window or another designated area for easy visibility during inspections.
Compliance and Legal Requirements
3. Ongoing Requirements for Compliance with Abu Dhabi Regulations
Regularly review and adhere to any updates in advertising regulations to ensure ongoing compliance. Maintain the advertisement in good condition and follow all guidelines provided by the authorities to avoid any potential legal issues.