Getting an advertisement permit for your vehicle in Dubai is easier than you might think! Whether you’re a business owner looking to promote your brand on the go or a freelancer wanting to maximize visibility, this guide will walk you through the process. The Roads and Transport Authority (RTA) has specific requirements and steps to follow, but don’t worry – we’ve got you covered.
From understanding the necessary documents to the design guidelines, we’ll simplify everything you need to know. By the end of this guide, you’ll be ready to apply for your RTA advertising permit with confidence and get your message rolling across Dubai’s bustling streets!
What is RTA Advertising Permit in Dubai
An RTA advertising permit is required if you want to display advertisements on your vehicle in Dubai. This permit ensures that all vehicle advertisements comply with the city’s regulations. The permit is necessary for all types of company vehicles, including motorcycles, cars, passenger vans, cargo vans, trucks, and buses.
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Getting this permit involves a few steps, but once you understand the process, it’s quite straightforward. The permit is issued annually, meaning you’ll need to renew it each year if you want to continue advertising on your vehicle.
Which Types of Vehicles that can Display Advertisements
Before displaying advertisements on vehicles registered in Dubai, it’s essential to obtain prior approval for the design. The RTA carefully reviews the content and details of your proposed advertisement to ensure it meets all guidelines. Once approved, an annual advertising permit is issued, allowing you to showcase your brand on a range of company vehicles. This includes motorcycles, cars, passenger vans, cargo vans, trucks, buses, and more, offering flexible options to promote your business on the move.
How to Access the RTA website for Advertisement Permit
Step-by-step guide on how to access the RTA website
Logging into the RTA Website
To start the application process, you’ll need to access the RTA’s official website. If you don’t already have an account, you’ll need to create one. Here’s how:
Visit the RTA Website: Open your browser and go to the RTA’s official website.
Create an Account or Log In: If you don’t have an account, register by providing your details. If you already have an account, simply log in.
Once logged in, you’ll have access to the AMS (Advertising Management System) portal, where you can apply for your advertising permit.
Applying for the Advertising Permit
After logging into the AMS portal, you can apply for your vehicle advertising permit. Here’s what you need to do:
Submit the Advertisement Design: You need to provide the design for the advertisement, including mock-ups of all four sides of the vehicle. The RTA will review this design to ensure it complies with regulations.
For Commercial Vehicles and Motorcycles:
Ad design for all 4 sides + mock-up
Copy of the trade license issued in Dubai
For Other Vehicles:
Ad design for all 4 sides + mock-up
Letter of request to RTA explaining the nature of the activity
Copy of the trade license issued in Dubai
For Trailers, Semi-Trailers, and Mobile Advertising Vehicles:
Ad design for all 4 sides + mock-up
Copy of the trade license for advertising activity issued in Dubai
Fill Out the Application: Complete the online application form with all required details about your vehicle and the advertisement.
Attach Necessary Documents: Make sure to upload any required documents, such as proof of vehicle ownership and the approved advertisement design.
Permit Costs and Vehicle Categories
The cost of the advertising permit varies based on the type of vehicle, the extent of the advertisement, and the size and placement of the image. Below are the detailed fees:
- Basic Logo Advertisement: This category carries a nominal fee for displaying your company logo, brand, trademark, or trade name in English and Arabic. It can also include contact details, PO Box number, telephone number, email, and website address as per your trade license.
- Half/Partial Wrap: Graphics that cover half of the vehicle, typically the sides and rear bumper, are considered a partial/half wrap. It’s mandatory to display the trade name and content in both English and Arabic.
- Full/Complete Wrap: Graphics that cover the full vehicle, excluding the side and rear windows and the roof (which are not allowed by RTA guidelines), are considered a full wrap. The trade name and content must be displayed in both English and Arabic.
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Here is the fee structure for different vehicle types
Commercial Vehicles:
Logo and Commercial Name on Front Doors (without windows): AED 250 annually
Complete Wrap (excluding windows):
- Light vehicle or bus up to 16 passengers: AED 1,000 annually
- Cooler truck, pickup, pickup with trunk: AED 1,500 annually
- Bus for 26 passengers: AED 1,500 annually
- Heavy bus: AED 2,500 annually
- Light mechanical equipment: AED 1,500 annually
- Heavy mechanical equipment: AED 2,500 annually
Partial Wrap (excluding windows):
- Light vehicle or bus up to 16 passengers: AED 500 annually
- Cooler truck, pickup, pickup with trunk: AED 1,000 annually
- Bus for 26 passengers: AED 1,000 annually
- Heavy bus: AED 1,500 annually
- Light mechanical equipment: AED 1,000 annually
- Heavy mechanical equipment: AED 1,500 annually
- Motorcycles: Personal advertisement: AED 250 annually
- Quad Bikes: Advertisement for others: AED 500 weekly
- Advertising Companies (Mobile Vehicles, Trailers, Semi-Trailers): AED 50,000 annually
- Special Status Vehicles (Mock-Up Vehicles for Special Services): AED 2,500 weekly
- Vehicles for Events (Light Vehicles): AED 2,500 weekly
Additional Permits for Extensive Vehicle Modifications
If your advertisement significantly modifies your vehicle’s appearance, you may need additional permits:
CIT Permit: Required if your ad changes more than 40% of the vehicle’s appearance.
Color Permit: Needed if you change the vehicle’s color as part of the advertisement.
These permits are necessary to make sure compliance with Dubai’s vehicle regulations.
Completing the Advertisement and Testing
Once you’ve obtained the necessary permits, you can proceed with installing the advertisement on your vehicle. After installation, your vehicle will need to undergo a data test to ensure everything is properly installed and compliant. The cost for this test is AED 120.
Vehicle Registration Amendment
If your advertisement involves changing the vehicle’s color or any other significant modification, you’ll need to amend your vehicle’s registration:
Submit an Amendment Application: Apply for a registration amendment through the RTA.
Pay the Fees: The cost for amending your vehicle registration due to advertisement changes and color modification is AED 670.
This amendment is crucial to keep your vehicle’s registration updated with its new appearance.
Finalizing and Starting Your Advertisement Campaign
After completing all the steps and obtaining all necessary permits and approvals, your vehicle is ready to roll as a mobile advertisement. Keep in mind that the permits are annual, so remember to renew them each year to continue your advertising campaign.
FAQs for Vehicle Advertising Permit in Dubai
1. What is an RTA vehicle advertising permit?
An RTA vehicle advertising permit is required to legally display advertisements on vehicles in Dubai.
2. How do I apply for the permit?
You can apply online through the RTA’s website by logging into the AMS portal and submitting your application.
3. What documents are needed for the application?
You’ll need the ad design, trade license copy, and for some vehicles, a request letter to RTA.
4. Do I need additional permits for extensive vehicle modifications?
Yes, a CIT permit and color permit are required if the ad changes over 40% of the vehicle’s appearance.
5. What happens after installing the advertisement?
Your vehicle must pass a data test costing AED 120, followed by a registration amendment if necessary.
6. How long is the permit valid?
The permit is valid for one year and must be renewed annually.